Eggs get bad and explode for a number of reasons. Typically, it’s caused by bacteria from some source, spills from nowhere, dirt or plain old neglect in bad temperature environments.
When bacteria builds and permeates an egg, it forms a foul smell, kills any embryos inside and gases begin to build within. At the slightest crack… boom!!
A 33.3% unemployment rate means Nigeria’s government is failing badly at one of its three macroeconomic responsibilities. It’s not doing any better on the other two; food inflation is at a 15-year high of 21.79%, and GDP isn’t going to grow past 2% in 2021. At the slightest crack, frustrated Nigerians could go… boom!!
Nigeria is a gauge for Africa, for better or worse.
Africa-focused investors with an eye for high-growing sectors like financial technology and e-commerce want their money to multiply in Nigeria’s 200-million-people market. But the brutal indicators mentioned above will challenge their sunny hopes.
But the clouds are not all dark. In fact, real investors are thrilled by the challenge of spotting the companies who will stop the rot.
If we imagine the question to be, “how will your app be sticky for the 40 million unemployed and underemployed Nigerians?”, the answer is that such apps are platforms for market-creating innovations.
That’s the lesson from Flutterwave’s unicorn status; from Kuda’s ambitious drive; and even from Burna Boy’s calculated collaborations with artists that increase his international discoverability on Spotify. The only way to systematically reverse rising unemployment is to intentionally engineer platforms that enable new opportunities.
One would hope the Nigerian government runs with this insight, by consciously investing in initiatives that encourage rather than stifle innovation. Nigerian startups have hugely benefited from private-sector-led efforts in that regard – whether it’s Co-creation Hub, Y Combinator or Startup Bootcamp Afritech.
That means carefully curating eggs, and making sure the environment is set to the right temperature. That means not letting spillages and dirt from politics alter the ecological balance needed for growth. A steady crate, a safe space. Then watch those embryos hatch and bloom.